Optimization: Even the oldies are doing it

Two things struck me when I saw this AdSense optimization ad…

First, the age profile of the first two cases was toward the high end.  Google is probably trying to target older website owners, but it is still worth  remembering that the urge to test empirically does not necessarily discriminate by age.  They did manage to find two cases for their ad, after all :)

Second, the fact that Google is running ads focussed on getting people to try out different ad formats suggests they are pretty sure a large proportion of current placements are sub-optimal.  More testing and optimisation of AdSense placements by website owners means more revenue for both parties.  Unless, of course, the website owner has other revenue streams that may be cannibalised by changes to the ad formats they have on their site…

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